QuickBooks Online
US-based small businesses with 1-50 employees who need invoicing, expense tracking, tax prep, and bank reconciliation in the platform their accountant already knows
Pros
- Connects to 14,000+ banks and credit cards for automatic transaction import, matching, and categorization, reducing manual data entry by 80%+
- 750+ app integrations on the QuickBooks App Store including Shopify, Stripe, Square, Gusto, Bill.com, and TSheets for time tracking
- Invoicing supports custom templates, automated payment reminders, ACH bank transfers, and credit card payments with QuickBooks Payments (2.9% + $0.25)
- Tax categorization engine maps transactions to Schedule C, Form 1120, or other tax forms, and exports directly to TurboTax at year-end
- Mobile app allows receipt scanning via camera, mileage tracking via GPS, invoice creation, and expense approval from iOS and Android
Cons
- Simple Start plan allows only 1 user and 1 accountant; adding a second team member requires the $60/month Essentials plan
- List price has risen from $15/month in 2019 to $30/month in 2025 for the entry plan, with annual increases averaging 10-15%
- Phone and chat support wait times regularly exceed 30 minutes, and support agents are often unfamiliar with edge cases in inventory or payroll
- Payroll is a separate add-on starting at $50/month + $6/employee, making full-service payroll for a 10-person team roughly $110/month extra
Key Features
- Bank feed reconciliation with auto-categorization rules and smart matching for recurring transactions
- Customizable invoicing with online payments, scheduled reminders, and recurring invoice automation
- Expense tracking with receipt capture, mileage logging, and billable expense assignment to clients
- Profit & loss, balance sheet, cash flow, and 65+ other financial reports with date-range and class filtering
- Inventory tracking with FIFO costing, low-stock alerts, and purchase order management on Plus and Advanced plans
- Payroll processing add-on with direct deposit, automated tax filing, and W-2/1099 generation
- Class and location tracking for multi-department or multi-property P&L reporting on Plus and Advanced plans