Make
Tech-savvy operations teams that need complex branching automations with error handling and API calls at a lower cost per operation than Zapier
Pros
- Visual scenario builder uses a flowchart-style canvas with routers, iterators, aggregators, and error handlers you can see at a glance
- Free plan includes 1,000 operations per month with two active scenarios, compared to Zapier's 100-task free limit
- Core plan at $9/month for 10,000 operations costs roughly 60% less than equivalent Zapier Professional volume
- HTTP/Webhook module connects to any REST API with custom headers, authentication, and JSON parsing, so you never hit a 'no integration' dead end
- Data Stores act as simple key-value databases within Make, useful for deduplication, counters, and lookup tables without an external DB
Cons
- Roughly 1,800 app integrations versus Zapier's 7,000+, so niche tools like Lemlist, Paiger, or Close CRM may lack native modules
- Router logic, array aggregators, and error-handler branches require understanding data structures, making the learning curve steeper than Zapier's step-by-step editor
- Scenario execution logs are retained for only 30 days on Core and 60 days on Pro, which can complicate debugging of infrequent workflows
- Real-time webhook scenarios on the free plan are limited to processing data every 15 minutes, not instantly
Key Features
- Visual drag-and-drop scenario canvas with modules, routers, filters, iterators, and aggregators
- 1,800+ app integrations plus a generic HTTP/Webhook/JSON module for any REST or SOAP API
- Error handling with retry, break, rollback, commit, and ignore directives per module
- Data Stores for persistent key-value storage between scenario runs
- Scenario scheduling at intervals from 1 minute to 28 days, plus instant webhook triggers
- Custom functions with built-in text, math, date, array, and encryption function library
- Templates gallery with 1,000+ pre-built scenarios for common use cases across marketing, sales, and ops