Make

Make

Tech-savvy operations teams that need complex branching automations with error handling and API calls at a lower cost per operation than Zapier

Automation ★★★★☆ 4.3/5 Free plan available, Core from $9/month Visit Website

Pros

  • Visual scenario builder uses a flowchart-style canvas with routers, iterators, aggregators, and error handlers you can see at a glance
  • Free plan includes 1,000 operations per month with two active scenarios, compared to Zapier's 100-task free limit
  • Core plan at $9/month for 10,000 operations costs roughly 60% less than equivalent Zapier Professional volume
  • HTTP/Webhook module connects to any REST API with custom headers, authentication, and JSON parsing, so you never hit a 'no integration' dead end
  • Data Stores act as simple key-value databases within Make, useful for deduplication, counters, and lookup tables without an external DB

Cons

  • Roughly 1,800 app integrations versus Zapier's 7,000+, so niche tools like Lemlist, Paiger, or Close CRM may lack native modules
  • Router logic, array aggregators, and error-handler branches require understanding data structures, making the learning curve steeper than Zapier's step-by-step editor
  • Scenario execution logs are retained for only 30 days on Core and 60 days on Pro, which can complicate debugging of infrequent workflows
  • Real-time webhook scenarios on the free plan are limited to processing data every 15 minutes, not instantly

Key Features

  • Visual drag-and-drop scenario canvas with modules, routers, filters, iterators, and aggregators
  • 1,800+ app integrations plus a generic HTTP/Webhook/JSON module for any REST or SOAP API
  • Error handling with retry, break, rollback, commit, and ignore directives per module
  • Data Stores for persistent key-value storage between scenario runs
  • Scenario scheduling at intervals from 1 minute to 28 days, plus instant webhook triggers
  • Custom functions with built-in text, math, date, array, and encryption function library
  • Templates gallery with 1,000+ pre-built scenarios for common use cases across marketing, sales, and ops